blog_posts: e967b70655
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id | createdDate | title | link | postExcerpt | featuredImageUrl | hash | contributors | modifiedDate | displayDate |
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blog-posts#53-20223 | 2023-10-02 13:23:27 | How Databricks on AWS helps optimize real-time bidding using machine learning | https://aws.amazon.com/blogs/industries/how-databricks-on-aws-helps-optimize-real-time-bidding-using-machine-learning/ | Real-time Bidding (RTB) has transformed online advertising by automating ad transactions through auctions, enhancing efficiency and precision. However, RTB faces challenges like transparency issues and ad fraud risks. Using Databricks on Amazon Web Services (AWS) addresses these challenges with the Databricks Real-time Bidding Accelerator, which leverages machine learning and predictive analytics to optimize RTB strategies, [...] | https://d2908q01vomqb2.cloudfront.net/c5b76da3e608d34edb07244cd9b875ee86906328/2023/09/28/Feature-card_how-databricks-on-AWS-helps-optimize-real-time-bidding-300x157.png | e967b70655 | Hari Radhakrishnan, Layla Yang, Nicole Lu, Sarah Zuhusky | 2023-10-02 13:23:27 | 02 Oct 2023 |
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