blog_posts: e52d6ac68b
This data as json
id | createdDate | title | link | postExcerpt | featuredImageUrl | hash | contributors | modifiedDate | displayDate |
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blog-posts#36-12542 | 2022-12-12 19:06:34 | An overview and architecture of building a Customer Data Platform on AWS | https://aws.amazon.com/blogs/architecture/overview-and-architecture-building-customer-data-platform-on-aws/ | The deprecation of digital consumer identifiers, such as third-party cookies and mobile advertising IDs, and the rapid growth of data from expanding consumer touchpoints, has created challenges in identifying, managing, and reaching customers in digital channels. Organizations must rethink their strategies for collecting and storing customer data. Customer Data Platforms (CDPs) collect, aggregate, and organize [...] | https://d2908q01vomqb2.cloudfront.net/fc074d501302eb2b93e2554793fcaf50b3bf7291/2022/11/28/CDP-architecture-300x174.png | e52d6ac68b | Larry Bell, Brian Maguire, Lewis Steckler | 2023-01-13 21:26:40 | 12 Dec 2022 |
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